What is the difference between Pharma Franchise and Pharma PCD ?
What is the difference between Pharma Franchise and Pharma PCD?
Pharma Franchise and Pharma PCD – The pharma sector of India is progressing rapidly. India has been the focal point of world pharmaceutical activity for quite some years now due to its low labor and production costs. These factors have been instrumental in putting the Indian pharma industry on the world map. There are 2 types of business models that are adopted by the pharma pcd companies in India. One is the Pharma PCD franchise and the other is the PCD franchise.
Here, we shall discuss the meaning of both terminologies in the context of pharma and later shed light on the differences between both concepts.
What is meant by Pharma Franchise?
Pharma Franchise, also known as the Monopoly franchise, is a business system ideal for individuals with pharma experience and background. Pharma franchise allows an individual or a group of individuals to engage in business activities on behalf of the pharma company. The pharma PCD franchise company grants the authorization with the aim to increase its brand and product reach in the market via the medium of pharma franchise. The pharma franchise owner acts on a monopoly basis and is responsible for marketing, distribution, and sales of the company’s pharma products to clients in a particular area.
Related Post: What is Pharma PCD, Meaning and Full Form?
The monopoly helps with better market penetration as there is less competition and the system offers better growth opportunities.
What is meant by Pharma PCD ?
PCD franchise, also known as Pharma PCD, is a business term that is commonly used and applied in the Indian pharma industry. PCD stands for Propaganda cum Distribution. The term Pharma PCD is used in the same sense as a Pharma pcd franchise with a few minor differences. Pharma PCD is a marketing technique used by the Pharma PCD companies in India when they need to promote their products on a smaller scale to retailers. The pharma pcd franchise companies appoint PCD distributors who use the company’s proprietary information to help distribute and promote the company’s brand and products in the market. Unlike pharma franchise, a Pharma PCD business model is suitable for freshers or for individuals with very little pharma experience.
What are the Points of Difference Between Pharma Franchise & Pharma PCD ?
People often confuse Pharma franchise with Pharma PCD Company .They may come across as same concepts which is true to some extent, however, there are technical differences that make them 2 very different concepts. The differences between the two are as follows.
- Investment Scope
The scale of operation of a pharma franchise is large, hence it requires more investment. On the other hand, a Pharma PCD is limited to a smaller area, hence the investment requirement accordingly is small.
- Area Span
A pharma franchise covers a larger business area whereas a Pharma PCD works over a smaller area or zone. Multiple PCDs collectively fall under one pharma franchise venture.
- Qualification & Experience
To qualify for a pharma franchise, an individual must show experience of 3-4 years in the pharma industry usually with a prominent pharma pcd company. A candidate must have passed 12th grade or preferably a pharma degree. On the other hand, anyone can start a pharma pcd franchise regardless of the qualification and experience. However, individuals with great marketing skills have a real future in PCD franchise.
- Sales Target
A pharma pcd company does not set sales targets for Pharma PCD distributors, whereas a pharma franchise owner gets monthly or quarterly targets.
- Distribution Channels
A pharma franchise owner can use multiple distribution channels to spread the brand and product reach. However, a PCD franchise owner has direct links to its clients that include doctors, hospital pharmacies, chemists, etc.
In a nutshell, both marketing concepts are widely used in the pharma industry and offer a good return on investment to their associates. If you have a limited investment, a PCD franchise would make a better choice than a pharma franchise. Both offer good expansion and growth opportunities despite the scale of operation. No matter what business model you choose, make sure you choose the right pharma franchise company as your business partner. Browse through pharma PCD franchise companies list available online to choose your perfect business partner.